NB | Brand Identity
The original NB had 8 points and was proving a challenge for accurate reproduction, especially when stitched or formed in rubber & plastic molds on the products themselves.
The time had come to simplify while retaining the core character. A thorough brand guide (bible) was needed to ensure consistency and accurate reproduction, and application internally and by vendors and agencies globally.
Brand Refresh & Global Brand Implementation (ask for a PDF)
NB Brand Bible - distributed globally
NB | Product Launch
several examples of in-store graphics programs
Above: 1221 Pre-launch tease poster
NB | Print Advertising
GoBig Branding created all of NB's national print ads for 12 months
while they were between ad agencies
Product Focus | NB Zip Launch
A deeper look at the POS and creative work for the NB Zip launch
Store Windows for Dicks Sporting Goods
Love Running campaign - Zip focused POS
Out-of-the-box thinking
some examples of the creative projects that NB challenged us with
Out of the box thinking: Shoe carrier innovation & shoebox designs
Total Fit - Tech Apparel Launch & Guidelines
1060 Shoe launch P.O.P. (please ask for more examples)
NB TEC | Infographic for In-shoe technologies
NB Marathon Expo Booth
Huge Marathon Expo Booth incorporating a fully functioning retail store (reused at multiple marathons across the U.S.)
Another unique challenge was to unify 3 disparate brands, leveraging the photography from all three.
For more examples of my work, please reach out on the Let's Connect page