case study: NB

I have at least 3 heavy cases of New Balance project samples I can share. NB was a client for several years and afforded me so many opportunities to explore In-store, Product Launch, Packaging, Naming, Print Advertising and even Identity. I was challenged to write and design an international brand guideline (aka brand bible) for the NB brand updates that we had been working on and implementing. For a 1 year period - while NB was between large advertising agencies, and searching for a replacement, I oversaw all of their national print advertising.

Above: Pre-launch tease poster

Below: examples of other national print advertising

(GoBig Branding created all of NB's national print ads for 12 months while they were between ad agencies)

product launch | In-store P.O.P.

Brand Refresh & Global Brand Implementation (ask for a PDF)

In-Store Shoe Display with tie-in to the Love running campaign

Out of the box thinking: Shoe carrier innovation & shoebox designs

Product Launch for NB Zip (in-store program: window poster)

Total Fit - Tech Apparel Launch & Guidelines

1060 Shoe launch P.O.P. (please ask for more examples)

Miscellaneous. Store Window Displays

Huge Marathon Expo Booth incorporating a fully functioning retail store (reused at multiple marathons across the U.S. )

NB 'N is for Fit' mobile store for local events around Boston

NB Brand Bible - distributed globally

For more examples of my work for New Balance please visit the Footwear page on this site.

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