on the other foot

Despite the perception, Boston is a fairly small town. Especially when it comes to Footwear -when you work with one of Boston's Footwear brands there's a good chance that in time you'll work with another, and another, and another, and... This is not a typo (you'll see)

The Gap | Slipper Box

This one was a cost saver... the sleeve showed all the color options

Timberland | Waterproof

In-store P.O.S. and various Ads

Timberland | Travel

concepts for travel footwear packaging & Kiosk design for pop up Airport terminal stores

Timberland | 10,000 Steps Campaign

P.O.S. supporting a national campaign

Timberland | Advertising on the street

Gorilla-style campaign - using a stencil, water soluable paint & sticker

Sperry Top-Sider | Figawi ~ Shoe Launch

Figawi Press Mailer - this one was mailed with actual liquid in a sealed pouch

Reebok | Look Book

Reebok Q3 2000 Look book for buyers & the Reebok Store

at Reebok Corporate HQ in Boston

Reebok | In-Store

In-store back wall graphics & DMX technology graphics

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