identity

One of the very first identities I was asked to work on was for the company that had hired me just 6 months prior: Allied International Designers. There was a problem - AIDS was terrorizing the planet and a new name had to be developed quickly. Addison was born. I found myself working under the tutelage of the company's Global Creative Director, Michael Wolff - a true London design legend. The Addison brand took shape, combining a clean and classic logotype with a playful and friendly goldfish that swam effortlessly across stationary and between the pages of brochures. I've since worked on dozens of logos & trademarks - for companies on both sides of the pond.