identity

One of the very first identities I was asked to work on was for the company that had hired me just 6 months prior: Allied International Designers. There was a problem - AIDS was terrorizing the planet and a new name had to be developed quickly. Addison was born. I found myself working under the tutelage of the company's Global Creative Director - Michael Wolff, a London Design legend. The Addison brand took shape in the form of a friendly Goldfish that swam effortlessly across stationary and between the pages of brochures. I've worked on dozens of logos & trademarks since that little fish for companies on both sides of the pond.